If there's one thing the video game world has had enough of, it's zombie games. Ever since the first developer learned how to hack limbs and heads from bodies, they've figured out how to bring those bodies back to life. So it was with little fanfare that developer Techland announced their limb-hacked, blood-soaked contribution to the undead genre, Dead Island, several months ago. The response from the gaming community was a collective "meh". After all, how many more clever ways can you come up with to "kill" zombies?

Turns out there's plenty of clever to go around, and in just two weeks the game has amassed 130,000 Facebook followers, 3.3 million views on YouTube alone, mentions by the LA Times, New York Post, and CBS News, and a movie deal is already in the works. Not bad for a game that no one has even played yet!!!

How'd they do it? Read on and see for yourself...if you dare.  More »

Great TED talk about a more compassionate and meaningful approach to life. If you don't regularly consume TED, you should!

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Legend tells of a legendary warrior whose kung fu skills were the stuff of legend. He traveled the land in search of worthy foes. (Cue prospective worthy foes)..."I see you like to chew. Maybe you should chew...on my fist!" The warrior said nothing, for his mouth was full. Then he swallowed. And then he spoke...

"Enough talk, let's fight!"

So begins the classic opening sequence from Dreamworks' Kung Fu Panda. This short exchange reveals a lot about human cynicism and its implications for marketing and communication. Namely, people don't buy the hype. No matter how legendary you claim your skills are, people don't want to talk, they want to fight.  More »