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The Greenisland Blog

How to Make Your Zombies Stand Out


If there's one thing the video game world has had enough of, it's zombie games. Ever since the first developer learned how to hack limbs and heads from bodies, they've figured out how to bring those bodies back to life. So it was with little fanfare that developer Techland announced their limb-hacked, blood-soaked contribution to the undead genre, Dead Island, several months ago. The response from the gaming community was a collective "meh". After all, how many more clever ways can you come up with to "kill" zombies?

Turns out there's plenty of clever to go around, and in just two weeks the game has amassed 130,000 Facebook followers, 3.3 million views on YouTube alone, mentions by the LA Times, New York Post, and CBS News, and a movie deal is already in the works. Not bad for a game that no one has even played yet!!!

How'd they do it? Read on and see for yourself...if you dare.  

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Polishing Turds: A Sad Day for Marketing Integrity


No doubt you've heard the phrase "You can't polish a turd" -- meaning no matter how good you try to make something look, people can still tell it's crap. Well apparently it's not true!

In a sad moment for integrity in communication, last night's episode of Mythbusters revealed that a Japanese art form called hikaru dorodango - which involves polishing of balls of dirt to a Pledge-like sheen - also works on animal droppings. With enough time, effort, water and gentle, consistent rubbing, you can make a pile of dung shine like the top of the Chrysler building!  

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The Little Details


So my wife and I finally got with the program and watched Slumdog Millionaire. A brilliant movie, no doubt, with some beautiful cinematography, great acting, and a very clever use of the game show storyline to prompt flashbacks to the major events in the characters' lives. But my favorite creative touch...the subtitles.   

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The W and the Art of the Peek


Just spent a night in downtown Chicago with my wife celebrating my 40th birthday. We splurged and stayed at the W hotel (ok, we Pricelined it, but still...). If you've never stayed at a W, or if you're just a brand junkie, I highly recommend paying a visit to your local W. Not surprisingly, W's are everywhere, and everything ties back to their "Whatever, Whenever" slogan that encapsulates the whole experience.  

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