If there's one thing the video game world has had enough of, it's zombie games. Ever since the first developer learned how to hack limbs and heads from bodies, they've figured out how to bring those bodies back to life. So it was with little fanfare that developer Techland announced their limb-hacked, blood-soaked contribution to the undead genre, Dead Island, several months ago. The response from the gaming community was a collective "meh". After all, how many more clever ways can you come up with to "kill" zombies?

Turns out there's plenty of clever to go around, and in just two weeks the game has amassed 130,000 Facebook followers, 3.3 million views on YouTube alone, mentions by the LA Times, New York Post, and CBS News, and a movie deal is already in the works. Not bad for a game that no one has even played yet!!!

How'd they do it? Read on and see for yourself...if you dare.

In a masterstroke of creativity and promotion, Techland released the trailer for Dead Island to an unsuspecting world, and the game is now one of the most talked about games of the year. Part Christopher Nolan's Memento and part...well, zombies...the trailer brilliantly tells the story of a little girl and her family's vacation on Dead Island, intertwining two narrative perspectives which meet in the middle because one is shown in reverse! Watch below and decide for yourself.

The lesson is simply this...no industry, genre, product, or service has totally exhausted the limits of creativity, and it's those brave souls who are willing to find that creativity and embrace it that get the attention.