While the world really doesn't need another poorly designed infographic, this one actually contains some pretty good content about making the most out of Facebook, Twitter and YouTube. It's part of a white paper developed by the Awareness Networks.
Content, content, content - the 3 Keys to Maximizing Your Online Presence. But if you're not used to writing for your audience, much less doing it online, the result is often endless prose, lack of direction, and the dreaded "online brochure".
Fascinating article from the Harvard Business Review about the metaphors we use for what we do (in this case, marketing and branding) and how changing those metaphors could restore the human component of doing business that seems to be so lacking. Have you ever thought about your customers as "co-creators" and not your "target market". If not, then maybe you need to change your metaphor.
This article from Mashable.com is probably one of the best, simplest primers on how small businesses can use social media. Every sentence rings true for me, and I've heard myself saying most of them to most of my clients. Businesses often feel like they "need" to do something with social media, but rarely appreciate the appropriate tone to take and how much work it can actually be to have a consistent social media presence. But as you build your tribe, social media will be one of the most important modes of communication and interaction, so it's worth the time and effort to hone this skill.
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If there's one thing the video game world has had enough of, it's zombie games. Ever since the first developer learned how to hack limbs and heads from bodies, they've figured out how to bring those bodies back to life. So it was with little fanfare that developer Techland announced their limb-hacked, blood-soaked contribution to the undead genre, Dead Island, several months ago. The response from the gaming community was a collective "meh". After all, how many more clever ways can you come up with to "kill" zombies?
Turns out there's plenty of clever to go around, and in just two weeks the game has amassed 130,000 Facebook followers, 3.3 million views on YouTube alone, mentions by the LA Times, New York Post, and CBS News, and a movie deal is already in the works. Not bad for a game that no one has even played yet!!!
How'd they do it? Read on and see for yourself...if you dare.
